At just 31 years of age, Nigerian Adebola Williams has already helped three presidential candidates to election victory.
His political communications agency StateCraft Inc worked on the campaign that got Goodluck Jonathan elected to the Nigerian presidency in 2011 and provided services for the successful election campaign of Jonathan’s rival, current President Muhammadu Buhari.
Completing a hat-trick, his StateCraft Inc, worked on the communication strategies that helped secure the election of Ghanaian President Nana Akufo-Addo in 2016.
Williams has now co-written a book, “How to win elections in Africa,” detailing his techniques.
According to the young Nigerian, his strategy is simple: brush up the presidential candidate’s image and, crucially bolster his popularity among the youth.