The sounds from Southern Africa have risen to prominence on the dance floors, with Afrobeats reigning as the dominant force in global dance music. However, it’s essential to recognise the significant impact of other African musical styles that are also shaping the course of music history.
The music industry in sub-Saharan Africa is particularly vibrant in South Africa, which boasts a notable growth rate of 19.9%, according to the IFPI’s 2024 study. Additionally, IFPI research highlights that sub-Saharan Africa is the fastest-growing region in the global music industry, with revenue growth surpassing 20%.
The region experienced a remarkable 24.7% increase in overall revenue, largely driven by a substantial rise in paid streaming revenues, which accounted for 24.5% of the total. This impressive growth underscores the growing global influence of African music.
South Africa’s rich and diverse musical landscape has been shaped by its multicultural history. Key genres that have influenced the nation’s music scene include:
Amapiano
Emerging in the early 2010s, Amapiano blends deep house, jazz, and lounge elements with house music, known for its deep basslines, melodic synths, and engaging vocals. Prominent artists in this genre include Kabza De Small, DJ Maphorisa, Focalistic, and Major League DJz.
Kwaito
Originating in the 1990s, Kwaito fuses house music with regional vernacular and traditional African rhythms. It is characterised by its upbeat rhythms, catchy melodies, and socially conscious lyrics. Notable artists include Mandoza, Mafikizolo, and Trompies.
READ ALSO: Sudan’s Hidden Gems of Ancient Civilization
Gqom
Gqom, a high-energy genre with minimal vocals, repetitive rhythms, and powerful basslines, originated in Durban. It is known for its underground appeal and raw energy, with key artists such as DJ Mujava, Rudeboyz, and Babes Wodumo.
These genres are just a few examples of the many musical styles that contribute to South Africa’s rich musical heritage. The nation’s vibrant culture and diverse population have produced a dynamic and ever-evolving music scene that captivates listeners worldwide.
The growing popularity of Southern African music can be attributed to several factors. The rise of digital platforms has allowed artists to reach audiences across the globe effortlessly. Moreover, increasing collaborations between African and international musicians are bridging cultural gaps and introducing new sounds to broader audiences.
Clearly, Southern Africa is poised to make a significant impact on the global music industry as its music continues to gain traction. With its innovative sounds, talented artists, and rich cultural heritage, Southern Africa is undoubtedly a force to be reckoned with.
