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Sports Diplomacy: The Role of Sports in Fostering Regional Cooperation

Sports diplomacy has emerged as a powerful tool for fostering cooperation and understanding among African nations, particularly in regions marked by geopolitical tensions and conflict. By transcending cultural and political.

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Unlocking Africa’s Youth Potential in Sports

The youthful achievements of African sports stars are capturing global attention. While the West currently boasts a plethora of reigning superstars, Africa is brimming with untapped sports potential.   Talents.

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Private and International Investment in African Sports Businesses

Sports business in Africa is reaching new heights, thanks to a paradigm shift in cultures and a growing global appetite for sports. Historically, the West has dominated all aspects of.

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A Call for Justice: Ending Modern-Day Slavery in African Football

Modern-day slavery disguised as sports must come to an end. For years, African athletes have been victims of exploitative and unethical practices by sports institutions and individuals in the West..

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African Sports as a Tool for Global Diplomacy

Sport has always been more than a form of physical activity. To the billions of football fans who tune in daily to watch their favourite teams, it can be likened.

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D’Tigress Roar Again at the 2024 Paris Olympics

The Nigerian women’s basketball team, D’Tigress, has made history by becoming the first African team—male or female—to qualify for the quarter-finals of the Olympic basketball competition. This remarkable achievement is.

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D’Tigress Roars: Nigeria’s Historic Triumph at the Paris 2024 Olympics

In the words of lyrical pundit Saint Jhn, “When an underdog wins, they win for everybody, because somebody gotta come through that door and break it open and make it.

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Women in African Sports: Hurdles Broken, Victories Won

As the world celebrates progress in promoting gender equality, the African continent is witnessing increased participation and success of women in sports. From trailblazing athletes to pioneering leaders, women are.

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Africa’s Booming Sports Market: How to Attract Major Sponsorships

The African sports market has been growing exponentially in recent years, with an increasing number of athletes, teams, and leagues competing for sponsorship deals. This is fueled by a young.

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Trailblazer Alert: Meet Hasnaa Doumi, Morocco’s First Female Leader of a Professional Men’s Club

In a world where gender roles have long defined societal expectations, breaking through the glass ceiling remains a formidable challenge for women, particularly in traditionally male-dominated domains. However, amidst the.

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