Business in Nigeria: Africa’s testing ground
18/10/2014To make it big in Africa, a business must succeed in Nigeria, the continent’s largest market. No one said it would be easy IN 2001 MTN, a fledgling telecoms company.
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To make it big in Africa, a business must succeed in Nigeria, the continent’s largest market. No one said it would be easy IN 2001 MTN, a fledgling telecoms company.
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