New Music Friday: A New Wave of Afrobeats

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Africa has always been a beacon of musical greatness, and as the world embraces further technological advancements and prepares for new frontiers in creativity, the continent’s influence continues to grow.

 

Runtown marks a triumphant return to the music scene after a two-year hiatus with Flow, a sensual track crafted for the woman of his dreams. The “Sound God” lays bare his emotions, serenading his love interest and likening his affection to water—an element celebrated for its adaptability and grace as it moves across all surfaces.

 

READ ALSO: New Music Friday: Top 10 African Songs Dominating Playlists

 

Afrobeats, a contemporary music genre blending traditional African rhythms with hip-hop, R&B, and reggae, has gained global recognition for its catchy melodies and vibrant production. In 2016, Runtown, born Douglas Jack Agu, left a significant mark on the African musical landscape with the hit single Mad Over You. This track highlighted his unique ability to merge elements from various genres, solidifying his position as a formidable force in the Afrobeats scene. His evolution into the “Sound God” further cemented his reputation as a pioneer in popularising Afrobeats on the global stage.

 

Next is a collaboration between two powerhouses in the Afrobeats genre. Sarz and Asake have delivered C’mon Look, an upbeat tune that blends Asake’s distinctive vocal style and Fuji influences with elements of Amapiano and hip-hop. The result is an Afrobeats track as diverse and satisfying as a perfectly balanced musical feast.

 

The song celebrates Asake’s artistry and unwavering confidence in his talent, highlighting his place as a key player in the music industry. Sarz, a trailblazer in Afrobeats production, has elevated the genre through his innovative style and genre-defining sound. His collaborations with Asake, including the recent joint effort featuring Gunna, showcase his ability to enhance Asake’s appeal and global reach. Sarz’s extensive experience and impressive catalogue have undoubtedly solidified his role as a mentor and collaborator for emerging talents like Asake.

 

The Queen of Afrobeats returns this week with Mega Money Mega, an anthem celebrating industrious individuals who work hard and take time to enjoy the fruits of their labour. Her unique blend of Afrobeats, R&B, and hip-hop, combined with her bilingual mastery of English and Yoruba, has established her as a leading figure in Nigerian music.

 

She was the first African woman to become a brand ambassador for Pepsi and has graced the covers of major publications, further exemplifying her cultural and musical impact. Over the years, she has consistently broken barriers, raised standards in music and fashion, and championed female empowerment, serving as a source of inspiration for women across Africa and beyond.

 

Other notable releases include:

Chocolate City – Aromatherapy
TayC ft. Davido – Pray
Wande Coal & Kel P – Old Soldier
Barry Jhay – Eleduwa
Boj & Minz – Sara Jay
Kold AF & Darho – Mayana Remix
Sarkodie – No Sir

 

These recent releases demonstrate the diversity and creativity of the African music industry. As the world embraces technological advancements and the next frontier of creativity, Africa’s musical legacy will continue to inspire and captivate audiences worldwide.

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