Didier Drogba, Edouard Mendy, and other soccer’s biggest names are set to join FIFA in launching “Football Unites the World”.
Numerous international celebrities will also participate in the launch of Football Unites the World.
The campaign, which illustrates soccer’s ability to unite people across borders, will run alongside the 2022 FIFA World Cup in Qatar.
This announcement was made on FIFA’s social media platform.
It also stated that Hassan Al-Haydos, Alisson Becker, Karim Benzema, Lucy Bronze, Didier Drogba, Giulia Gwinn, Kaká, Robert Lewandowski, Carli Lloyd, Édouard Mendy, Lionel Messi, Neymar, Emmanuel Petit or Cristiano Ronaldo have all contributed to this series of spots that highlight the hope, joy and passion that are the hallmarks of the most universal of sports.
“The videos will be aired on the sidelines of a competition that is set to bring together more than five billion people around the world.
“Football brings people together like nothing else, the FIFA World Cup will be a celebration of that unity and passion for the game we love so much” the announcement read.
Under the banner Football Unites the World, FIFA will partner with a number of international organizations to highlight major causes throughout the World Cup, such as the fight against discrimination, sustainable development and education.
“While soccer remains our main focus, the FIFA World Cup is also about values and causes that go far beyond the pitch and we are delighted that soccer stars past and present have joined us in promoting and highlighting these issues, which also unite the world.
“This campaign is a tribute to soccer. The players who have joined us have kicked off the campaign, but the fans are also a big part of it. This is our way of inviting them to take an active part in this extraordinary celebration: wherever they are in the world, we propose that they express their love for soccer on social networks and thus demonstrate how soccer unites the world,” FIFA further added.
