This past week has been nothing short of remarkable for the Afrobeats genre, a musical movement that continues to reshape the global cultural landscape. One of the pinnacles of this week’s achievements was Ayra Starr recognition at the 27th edition of the MOBO Awards, held on 18 February 2025.
The self-acclaimed ‘Sabi Girl’ emerged victorious with two wins at the prestigious awards for Best International Act and Best African Music Act. This marked a historic moment, as she became the first female in 16 years to achieve such feats. This milestone is not just a triumph for African music but also a significant step forward for women in the industry, as the push for gender equity in music gains momentum.
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In the words of music executive and MOBO Voting Academy member Gracey Mae, “Ayra Starr makes history as the first female winner of the MOBO’s Best African Act award in 16 years! The night was doubly sweet with her also taking home Best International Act. Congratulations, Sabi Girl—you deserve this and more.”
She further expressed her delight at contributing to the voting process and shared her hopes for future wins, stating, “So happy to have consulted on the Best African Act Award this year. Can’t believe I’ve been a Voting Academy member for four years! Here’s to more wins in 2025.”
The MOBO Awards, which stand for Music of Black Origin, were founded in 1996 by Kanya King and Andy Ruffell to recognise and celebrate Black music and culture in the UK. With a voting academy composed of over 250 music professionals, the awards bolster the visibility of Black artists and musicians across genres.
As the MOBO Awards spotlighted Afrobeats’ achievements, New Music Friday delivered fresh sounds that further invigorated the scene. This week, Burna Boy made a strong statement with his newly released track Update, a sonically charged tune that samples and pays homage to British R&B band Soul II Soul’s hit song Back to Life (However Do You Want Me), released on 30 May 1989.
Lyrically, Burna Boy reflects on his rise to fame, celebrating his wealth and the luxurious lifestyle that accompanies success—fruits of his relentless labour. However, his relationship with the industry was not always smooth in the early days of his career. It took fierce determination, hard work, talent, and unwavering self-belief to evolve into the celebrated Grammy-winning artist he is today. Update serves as a precursor to his highly anticipated eighth studio album, No Sign of Weakness, further demonstrating his commitment to his craft and his status as a globally recognised artist.
New Music Friday continues to play a crucial role in promoting Afrobeats. Offering artists a platform to release tracks that can quickly ascend the charts. This week’s releases showcased the genre’s diversity, with new music from a range of artists, including:
Seyi Vibez – Children of Africa (EP)
Shallipopi – Laho
Lojay – Somebody Like You
Bella Shmurda – Verily
Ajebo Hustlers – Onorato (EP)
Niphkeys, Odumodublvck, May D, Smada & Fatboy – Conse
L.A.X – Lockdown
Yarden ft. Taves – Ifeoma
According to projections, Africa’s music streaming revenues are set to soar from $92.9 million in 2021 to an estimated $314.6 million by 2026, underscoring the growing global appetite for Afrobeats. The genre’s rapid ascent reflects its deep roots in African culture, weaving tales of love, struggle, and celebration that resonate with audiences far beyond the continent.
As Afrobeats continues its rise in the global music arena, the achievements of artists across the globe continue to serve as proof of the genre’s power and versatility. The ongoing drive for recognition, equity, and artistic expression fosters a thriving ecosystem that champions both established and emerging talents.
